Marketing Management (14th Edition)

Type

Book

Authors

Philip T Kotler

Kevin Lane Keller

ISBN 10

0132102927

ISBN 13

9780132102926

Tags

Management, Marketing, Reference

Description

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. - from Amzon

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